Any company that manufactures or
repackages from bulk and sells will need to package such products. Packaging
contributes significantly to product appeal and enhances brand value. There are
other considerations to keep in mind when it comes to packaging products.
Packaging and labeling Levels
Manufacturers and bulk repackers know
that packaging contributes significantly to the cost of the basic material.
There are several levels to packaging
and labeling by Packagingnavi
The bigger carton or box into which go
smaller boxes.
Smaller boxes in turn can contain boxes
that contain the product.
The product itself may need packaging
such as cosmetics, creams, lotions, pastes for example.
labeling
is involved at each stage to give information about contents, price and
statutory compliances.
Functionality
Manufacturers of products need to
consider product from the functionality aspect at each of the above levels.
The outer box into which smaller boxes
go needs to be strong to withstand handling and weight of other boxes that may
be stacked on it. It is not just boxes, as an added precaution some form of
foam or similar cushioning may be used.
Wholesale or bulk boxes into which
smaller retail boxes fit in can be either plain corrugated box with just a
label or they may be made of duplex cardboard depending on weight and fragility
of the products inside.
The individual box that holds the
product needs to be attractive in shape and appearance. This is what the end
buyer sees when he visits shops and malls. Packaging design is important to
influence buyers. Sometimes, the packaging itself may be the bottle or jar that
contains the product so that too needs to have aesthetic properties such as
color, shape and design on it. At the same time functionality is important from
various perspectives. For instance, it should not be too large to occupy too
much space. It cannot be fragile since that would result in breakages. Quite a
few considerations must be factored in to arrive at a compromise that is the
best cost solution.
Cost
Each of the above levels of packaging
has a cost associated with it.
The stronger and sturdier the outer box
the more it will cost. If one prints it as well then cost increases.
Inner boxes holding smaller boxes may be
made of cardboard or plastics and one must consider associated costs.
Low value products will naturally call
for low quality packaging but consumers will accept it whereas high quality
products and high value products need superior packaging or they do not have
value in consumer’s mind.
Find The Right Source
Each level of packaging is different. It
may not be possible to find just one source that will supply everything from
large wooden crates or thick multi-ply corrugated boxes to custom designed and
moulded plastic containers, glass, plastic and metal bottles as well as prints
on variety of substrates or is capable of conformal printing.
Technologies vary
widely and finding just the right source can be a big problem. Instead of
searching all over the place for the right packaging materials supplier, it is
best to navigate to a platform online such as packagingnavi.com where all such
sources are listed. You get the right packaging at the right price from the
right supplier and in time too.
